After undergoing this one on one interview task I found that this method of research is somewhat more reliable than a questionnaire. You get a more in depth answer, by there full opinionated response you can get a further insight as to what they think and why they think that way; a questionnaire isnt that in-depth. In addition to that in a interview you can go further into what your aiming to find because, according to their answer, you then think of more things that you can ask which wasnt really your intention to ask. The answers are more specific and in-depth.
The cons of doing an interview is that you are too reliable on another person; they may not feel like answering you properly or they might feel uncomfortable answeing personal questions face to face; they are no longer anonymous. In addition, when doing an interview your technique of recording down answers are completly unreliable; you have to contain answers by memory which you could possibly forget later on when concluding your findings.
When doing the interview with my classmate, she tend to go off in a tangent and talk about things which werent relevant to what we were aiming to find. this could possibly be a con when doing it professionally because not only does it take up both of yours and the interviewees time but it also looses money.
Again- a good summary of the research activity
ReplyDelete-Fiona