Audience Figures/ Focus Techniques

Why are ratings/audience figures so important?

Ratings / audience figures are important to companies because it gives them an insight as to how they can further develop there product according to audiences comments and reactions. If they were to totally disregard what there audience wants then they would loose audiences as well as money.

Reason 2: The increase/decrease of money. By knowing what your tv shows main target audience is, the more they can attract them, therefore making more money. If a tv show knows that there peak target audience is increasing they can then ask for more money from the makers in order to create a bigger and more modernised production.

Reason 3: Ratings show what times a show will get the most viewers, whether its on Mondays or at 12 o'clock etc. Ratings are important in this situation because it allows tv shows to put on there best production at that particular time, resulting in them increasing there yearly gross.

Focus Group

Our focus group was very well organised however not a lot of people fully contibuted to the discussion. AS a whole though we did come to a ocnclusion of combining contextual advertising with pop-ups. We came to this conclusion after disscussing the fact that when pop-ups come up on our screens we tend to ignore it and click out of it however if the pop-up was to display an image of something we were interested in such as our favourite actor or musician then we would notice it more causing us to then search up what we saw. The only way that a pop-up would be relevant to our personal likes is by contextual advertising which would have a memorised automated service of things we constantly research. 

As a form of research technique I believe that the focus group worked really well. Although many people didnt contribute it allowed everyone to view things from a different perspective besides there own. For example, I had a really strong view on pop-ups being a good idea but then Rashid explained that it could be a good idea however if we do ........ His opinion made me reconsider mine therefore creating a broader selection of opinioins. This, however could potentially be a disadvantage because although we will be exploring other opinions besides our own we would not advance from just opinions. We would not get to factual comments or figures therefore clouding our judgement and research findings. 

Another advantage to using this research technique is the use of memory. Sometimes people may say things which may be really relevant to your research topic but you may forget it by the end of the session so its really helpful to have an observer there writing down key points to the discussion so that at the end you can always refer back to it.