Primary Research Planning

Primary Research Planning

Illegal vs Legal Downloading

Types of Primary Research

v  Interviews

v  Focus Group

v  Questionnaire (detailed)

v  Participant Observation

v  Experiment

v  Comparative Analysis

v  Historical Analysis

What I Will Be Focusing on For My Primary Research

o   Interviews- I chose this method as one type of primary research because it is a strong source based on reliability; you get more in depth answers. Getting a fully opinionated response allows you to further develop conclusions as to why people think or act the way they do. In addition to that in an interview you can go further into what you’re aiming to find because, according to their answer, you can then think of more things to ask which you weren’t going to ask originally. I will be asking about 4 people; 2 adults 2 teenagers, I will find out what their thoughts are on the subject, whether age has an effect on their opinions, whether they believe that it’s ok to illegally download, do they think that it is affectively damaging the music industry as a whole etc. I will then analyse their answers and draw conclusions.

o   Experiment/Participant Observation- I chose these two types of primary research because i believe that by doing these types of primary research your findings will be valuable as well as factual. Your results aren't assumed or from a secondary source you are there to witness things for yourself and are able to draw valuable conclusions. However to get an effective result you must have an opposing side to compare your results to or else your findings will be biased. I will be undergoing these two types of streaming methods (illegal and legal downloading) to further understand why people use them. I will use sites to illegally download music and sites to legally download music and I will compare my experience; I will analyse how I felt using both methods, which one was easier to do, is the quality of the music different for each method, is it really better to download legally in regards to personal finance etc.

o   Comparative Analysis- I chose this type of primary research because i believe that it will be suitable in analysing the sites people go on; what these sites do and the affects it has on album sales. I will be looking at a couple of sites, viewing the demographics of the site and drawing a conclusion regarding the future of the music industry based on the information i receive.